WHITE MILAN: Where Trends Don’t Apply

AngeloSergio Santoni. Photo by Salvo Sportato

Fashion’s at WHITE MILANO ranged from laid back mariner to urban with an ethnic twist. BACO’s Fashion Editor Valentina Accardo scouted a few artisanal brands of note at the fair that combined women’s and men’s wear brands under one roof.



Both a tailor and a and gipsy, Angelo Santoni from Cattolica (Rimini) launched his first collection at White.”I wanted to bring it all back to the sartorial culture, but in a way that is different from simply the classic men suit,” Santoni told BACO, noting that he doesn’t follow trends. Santoni makes both ready-to-wear and accessories for men and women. Hats, tunics and vests with embroidery and applique’ like feathers infuse his fashions with an urban yet ethnic feel. For this spring summer collection, Santoni looked at Charlie Chaplin’s style for his reversible pieces and revisited hat and at the Native American indians for the trimmings of his robes and tunics that are travel pieces that can be worn from day to night.

HEADQUARTERS: Misano Adriatico (Rn)

RETAIL PRICE: 500 euros average

WHERE TO BUY: www.angelosergiosantoni.com



Tapped as one of the designer finalists for the Time contemporary fashion award at WHITE, the Milanese designer creates original luxury bags made in Italy. “My bags are made in Palermo, Sicily, where there is an excellence artisanal culture,” Petriglia told BACO, adding that he uses the most exclusive materials, like exotic leathers, and colors. “I call it ‘evolved artisanal’, because we use new technique and ideas on materials and in building bags,” he said.  The designer showed us a reversible bag that changes colors and shape. There is also a sustainable element in the making of Petriglia’s pieces. “I use sustainable glue and material, not chemical. I choose to make high quality products.”

HEADQUARTERS: Via Nicolo’ Paganini 2, Milan

RETAIL PRICE: from 800 to 6000 euros



Laura Strambi prides herself on research and sustainability, using only with biological fibres and colors extracted from nature. Organic jersey and natural cotton are some of the materials that give shape to the collection: each piece is unique and handmade. The collection reflects the lightness and sensitive philosophy of the designer and her eclectic creativity. Livia Firth, creative director of www.eco-age.com, is a fan.

HEADQUARTERS: Foro Buonaparte 63, Milan

WHERE TO BUY: www.laurastrambiyoj.com

ALSO IN THIS ISSUE: BACO STYLE: Erica Pelosini and Louis LeemanWhite Milan: Where Trends Don’t Apply Unexpected Finds at PittiBACO STYLE: Mickael Francois Loir of Le Loir en Papillon,  Decoding Pitti Style, Men’s Collections Explore New Horizons

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