Emanuela Giusti’s Understated Luxe

MILAN–If you don’t ask her about it, it might go unnoticed. But that’s just the way she is. Hidden in the racks of fine, Frenchie boho chic styles at her Memem boutique in Milan, are Emanuela’s own designs. After garnering recognition for her unmistakeable eclectic taste and boutique, the 30-year-old Milanese store owner has finally begun designing her own leather bags and cosmopolitan ready-to-wear looks that mirror her own subtle style.

NAME: Emanuela Giusti

OCCUPATION: Store Owner of Memem, Designer
LOCATION:  Milan, Via Savona 1
THE LOOK: Emanuela is wearing a silk dress and carrying bags made of calf leather that she designed under the Memem store label. Her wide-brimmed hat is made by French label Ba&sh. Powder grey courderoys are by American vintage, while her red and black sequined striped top is made by Laurence Dolige’.
PERSONAL STYLE: “My style is folk, a bit swanky yet luxurious, with attention to detail. I love to dress my looks down with hats or oversized knits.”


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