Parma, Italy–Shop till you drop. From May to August, original pieces created by eighteen emerging designers will be on show at the premier Italian shopping outlet Fidenza Village.
Some of fashion’s heavy hitters cut the ribbon on the ‘The Creative Spot’, a project realized by Fidenza Village and Vogue Italia, with Camera Nazionale della Moda Italiana, to support young Italian and international designers, from the creative process to the boutique.
It is an opportunity for them to unveil their fashions to a wider audience and it is also an opportunity for the general public to experience all in one place what buyers, journalists and insiders see usually before the public.
From the tribal, whimsical designs of Stella Jean to to the sporty-chic inspiration of Tak.Ori, the minimal chic of Nathalie Trad to the electric ensembles of Leitmotiv, this new generation of designers will be privy to a special window showcase and the chance to test their fashions before shoppers from around the world, thanks to the attentive scouting of Vogue Italia.
“We know that young creatives and entrepreneurs need the support of strong commercial partners, as a part of the grooming process, as they prepare to face a global stage,” said Desireģe Bollier, ceo of Value Retail, which controls Fidenza Village. “This project was born to give to these designers international visibility and at the same time to evaluate the market opportunity,” added Sara Maino of Vogue Italia.
Maino is one of the most prominent talent scouts in the industry. One of the champions of the ongoing creative renaissance, is Maino has launched the career trajectory of many, through Vogue Talents, a scouting platform and special issue that
comes out twice a year and the Who’s on Next contest — two initiatives she has helped pioneer.