MILAN–With an inclination towards several areas of design – from architecture to fashion – Daniela Vinciguerra’s likes to be thought of as a entrepreneur and a visionary. In 2008, she started her own brand Vuedu, which is derived from a combination of her initials and at the same time is play on the French words VU and DU.
BACO’s Women’s Fashion Editor chats with Daniela Vinciguerra:
BACO: What is your clothing collection about?
DV: “The collection expresses a certain type of style that is simple and essential but embodies a strong conceptual idea and structured geometric shapes. I like unexpected combination of fabrics and the unusual mix of color.”
DV: “I have a true connection with the Japanese world with a western contamination. I like to play with shapes and volumes. My clothes always say something about the person wearing them.”
BACO: Where is Vuedu made?
DV: “It is really a special meeting place in Palermo where artists and creatives can swap ideas. It really recalls the Andy Warhol Factory spirit. It is a place for new projects and research.”
BACO: What kind of materials do you use?
DV: “I only use Italian fine fabrics like cotton, boiled wool, taffeta, tweed, vicuna, cashmere and velvet.
BACO: How about your production?
DV: “Everything is produced in Palermo where I have my headquarters. It is a sartorial product made by Sicilian artisanal studios in the area.”
–By Valentina Accardo
WHO: Vueda by Daniela Vinciguerra
AVERAGE RETAIL PRICE: EUR300 to EUR600
WHERE TO BUY: www.vuedu.it and Via Sperlinga 32 in Palermo.